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The Design Edge Vol. 01 No. 11

January 22, 2025 Vol. 01 No. 11 Welcome. This is a shorter newsletter as I try to decide what my path is in this new world of having Trump as president in the United States of America. I may also be shifting this newsletter a bit to focus more on a type of design instead of it being so wide but I assure you it will continue to be about design because design is in my bones. "Always think of others in all that you do and the only way forward is love." Insight Leveling Up Empathy: How Narrative...
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The Design Edge Vol. 01 No. 10

January 15, 2024 Vol. 01 No. 10 Welcome. How are you New Year resolutions and/or goals going? It is this week when most people quit. Hang in there if you're still going strong and get back up if you happened to fall down. Just because you stumble doesn't mean you've failed. "Design isn't about perfection; it's about continuous improvement." Edge Fact: Colors in product design can influence mood and buying decisions. But which colors attract the most attention? Keep reading to discover the...
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The Design Edge Vol. 01 No. 09

January 8, 2024 Vol. 01 No. 09 Welcome. "Design thinking doesn't just solve problems, it inspires solutions you didn't know were possible." Edge Fact: The use of negative space creates a simplicity but what is a larger, more important aspect of using negative space in your designs? Keep reading to discover the answer to the Edge Fact. Insight Design as Problem Solving: Finding the Pain Points Design as Problem Solving: Finding the Pain Points At its core, design isn’t just about...
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The Design Edge - Vol. 01 No. 08

January 1, 2024 Vol. 01 No. 08 Welcome to 2025! A new year is upon us and I hope you are as excited as I am to see where our designs take us this year. "Design quote here" Edge Fact: Where does the tradition of dropping the ball each New Year's Eve come from? It began in 1907 but why a ball and why on NYE? Keep reading to discover the answer to the Edge Fact. Insight The Psychology of Space: Design Principles for Physical Environments Our surroundings shape more than we realize—they influence...
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The Design Edge - Vol. 01 No. 07

December 25, 2024 Vol. 01 No. 07 Welcome. It is my deepest wish that you are spending time with family, reflecting on all you have done this past year, and are safe and content this holiday season. "Never underestimate the power of minimalism in a world of excess." Edge Fact: Why does smaller, more compact packaging often result in higher sales? Keep reading to discover the answer to the Edge Fact. Insight Tackling Over-design: When and How to Simplify Over-design is a trap many creators fall...
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The Design Edge - Vol.01 No.06

December 18, 2024 Vol. 01 No. 06 Welcome. As we embrace this season of celebration, I want to take a moment to send warm wishes to everyone, no matter how you honor this time of year. Whether you’re decorating a tree, lighting candles, sharing a festive meal, or simply enjoying some cozy downtime, I hope your holidays are filled with joy, connection, and creativity. Let’s take this opportunity to reflect on the people and moments that matter most, near and far. And as we step into the new...
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The Design Edge - Vol. 01 No. 05

December 11, 2024 Vol. 01 No. 05 Welcome. "If it is not making an impact, it's just decoration." Edge Fact: Many product designers find inspiration in what industry? Keep reading to discover the answer to the Edge Fact. Insight Exploring the Power of Multi-Sensory Design Design is about what we feel, hear, smell, and sometimes even taste. Multi-sensory design taps into our full range of senses to create experiences that resonate on a deeper level. Think of the distinct click of a Mac power...
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The Design Edge - Vol. 01 No. 04

December 4, 2024 Vol. 01 No. 04 Welcome. In this issue we get deeper into empathy beginning with what it means to design for the human experience. Then we look at how IKEA breaks through all language barriers with their clear and simple instructions. I give you tips and ideas on how to develop empathy not only in design but in life and how to have an effective brainstorming session. I close out this edition with a look at AI and how it can be a tool even in empathic design. "Design isn't just...
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The Design Edge - Vol. 01 No. 03

November 27, 2024 Vol. 01 No. 03 Welcome. Aesthetics often steal the spotlight in design—it’s the part everyone notices, the most subjective element, and yet, paradoxically, it contributes the least to functionality. But don’t underestimate its power. Aesthetics forge emotional connections, drawing users in and creating loyalty. In this edition, we’ll explore why aesthetics are a cornerstone of product success and how to balance beauty with purpose in your designs. Read on to discover how to...
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